energy insights

Super Bowl commercials feature EVs

The Super Bowl is an enormously popular event featuring top-tier athleticism, electrifying halftime performances, and can’t-miss commercials. According to FOX Sports, Super Bowl LVII drew an average viewership of 113 million, making it the third-most-watched television show of all time.

With the broadcast consistently raking in high numbers, it’s no wonder why companies are willing to spend millions each year on high-profile commercials promoting their products. Often featuring top-notch cinematography, special effects, humor, and star-studded cameos, Super Bowl commercials have become a cultural phenomenon of their own.

While the genius behind their creation is worth noting, it’s also worth taking a closer look at the commercial’s content. Typically, these spots serve as a good indicator of what’s current or coming trends. One product making a fifth Super Bowl appearance was electric vehicles.

This year, Will Ferrell returned to promote the General Motors (GM) line of electric models (remember “No way Norway”?), informing us that Netflix will be giving more screen time to EVs in upcoming shows. Jeep introduced its eco-friendly line-up while animals danced the “Electric Boogie.” Dodge used adult humor to de-escalate consumer electric range anxiety and promote its next-gen 2024 Ram truck. And Hyundai showed how dads like Kevin Bacon are even getting on board with EVs.

Indeed, the electric vehicle market continues to soar with a strong outlook for decades to come, according to the International Energy Agency (IEA). Although EVs only make up 10% of all automobiles, their global market share is quickly rising. With EVs dominating the marketing focus of automakers during the Super Bowl, it’s easy to believe we will see more and more of these vehicles at dealerships and on the roads, to the point they will become the new norm.